Understanding Food Marketing On Kids!

Food marketing has a massive effect on what your child chooses to eat. It is generally when various companies use various tactics to influence the buying capacity of a consumer. And the food that is being advertised is a high fat, high sugar, and high-calorie foods that have very little nutritional value.

The channel through which they influence are movies, internet( social media ), attractive packaging, and promotional campaigns with celebrities.

Here are some ways to make your child more aware :

• Start educating children about food marketing while they are young

• Help them understand an advertisement ( the intent behind it )

• Make your kids aware of different channels of advertising media that is used to target them

• Take one product, and explain how certain images, words that are used to attract them

• You can also make them aware by telling the nutritional value of the food they consume & how healthy it is for them

• It does take a while for habits and food associations to be made but nagging is the not the right thing to do

• Try and limit screen time to 2 hours a day

• Make sure to switch off the tv or other electronic devices during mealtimes

• To eat meals at the table and not in front of the TV. They will be more aware of what they are having and limit overeating.